Shayo: Merging Recipes and Social Media
Shayo combines the utility of recipe apps with the excitement of social media, creating a one-stop platform for food and drink content.
Duration
1 week
Industry
Food and Social Media
Client
Case Study
Category
Graphic Design
Overview
Challenges
Users often lose saved recipes in a sea of content and struggle with incomplete instructions. Shayo addresses these issues by providing clear steps, tools, and ingredients without leaving the app.
Solution
Shayo allows users to:
Access all their recipes in one place.
Enjoy food-related content.
Locate or purchase featured food items.
Share video reviews of recreated recipes and engage with the community.
Role
Solo project: Conception to design.
Design thinking process: Research, interviews, wireframing, style guide, user flow, high-fidelity prototype, usability studies.
Design Process
Empathize:
User Interviews: Conducted with 5 foodies using recipe apps.
User Research: Used Google Forms to reach 20 potential users for broader insights.
Define:
Identified user needs and pain points.
Ideate:
Brainstormed solutions based on research findings.
Design:
Created wireframes, style guides, and prototypes.
Test:
Conducted usability studies to refine the app.
Takeaways
Impact: Created a sense of belonging among users and appreciation for addressing their needs. The process, though challenging, was rewarding.
Personal Growth: Learned to appreciate the design process, which improved overall efficiency. Gained confidence as a designer.
Acknowledgements: Thanks to friends and family for support, especially Iboro, Adangor, Anita, Ruth, and Victory.
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